8JS

L I V E F A S T

8JS was created by Sacha Prost, the son of 4-time Formula One world champion Alain Prost along with his brother Nicolas and sister-in-law Delphine. 

One night the idea sparked among us. We thought to ourselves we weren't really moved by current automobile-inspired lifestyle brands. So why not us? Five minutes later, 8JS was born...

The brand commits itself to the highest quality standards - manufacturing in Italy and Portugal - seeking only the best partners for each product. The 8JS man needs garments which he can rely on when heading out for a drive. That is why comfort, ease of movement and durability are key.

THE NAME SEEKS TO PAY HOMAGE TO EIGHT DRIVERS OF THE 1970s THAT MARKED THE HISTORY OF MOTORSPORT WITH CHARISMA AND STYLE.

8JS' inspiration originates from the most glamorous era of motor-racing.

ENGINEERED FOR DRIVING

Traditional fabrics are amalgamated with technical materials to create comfortable, practical and durable items. The sporty yet refined aesthetic of our collections owe themselves to details taken directly from the racetrack, creating garments that are truly functional and trendsetting.

THE BRAND

THE ORIGINAL RACING SNEAKERS

THE RACING STRIPE

The racing stripe is the most symbolic design of the 8JS collection.

The racing stripe first appeared in 1965 on Jim Clark, and then on all racing overalls from the '70s. The sleek red stripe on an off-white base takes inspiration from the track while creating a highly distinct look. Its elegance forms the base of the 8JS style.

Throughout the collection it appears in various fabrics and colours: jersey fabric on polos and sweatshirts, washed fabric on the distressed denim shirt.

Dedicated lines of t-shirts and scarves feature the most emblematic scenes of racing history, showing legendary pilots, timeless tracks, and even the quintessential grid girls. Pictures are carefully handpicked from negative board archives of photographers from the '60s, '70s and '80s, then reworked by graphic designers or typography artists in order to obtain truly unique visuals.

THE DETAILS

THE RACING CHINOS

WE LIVE FAST.

It's not about fashion, it's about passion for racing. 

Sacha

The world of formula one has so much to offer in terms of inspiration. I try to pin down what makes sense for me as a designer.

Delphine