“We took hours turning cars into perfection, we do the same with clothing.”

8Js

THE STORY

8Js was created by Sacha Prost, the son of 4-time Formula One world champion Alain Prost along with his brother Nicolas and sister in law Delphine. 

"One night the idea sparked amongst us. We thought to ourselves that we weren't really moved by automobile inspired brands. So why not us? Five minutes later, 8Js was born but the name is another story" 

THE BRAND

PLEDGE OF QUALITY

THE BRAND

ENGINEERED FOR DRIVING

8Js

THE NAME?

THE NAME SEEKS TO PAY HOMAGE TO EIGHT DRIVERS THAT MARKED THE HISTORY OF MOTORSPORT IN THE 1970’s WITH CHARISMA AND STYLE.

8Js' inspiration is anchored into the most glamorous era of motor-racing.

THE BRAND

THE ORIGINAL RACING SNEAKERS

THE DETAILS

THE RACING STRIPE

THE DETAILS

VINTAGE IMAGERY

THE DETAILS

THE RACING CHINOS

It's not about fashion, it's about passion for racing. 

Sacha

The world of formula one has so much to offer in terms of inspiration. I try to pin down what makes sens for me as a designer.

Delphine