8JS was created by Sacha Prost, the son of 4-time Formula One world champion Alain Prost along with his brother Nicolas and sister-in-law Delphine.
One night the idea sparked among us. We thought to ourselves we weren't really moved by current automobile-inspired lifestyle brands. So why not us? Five minutes later, 8JS was born...
The brand commits itself to the highest quality standards - manufacturing in Italy and Portugal - seeking only the best partners for each product. The 8JS man needs garments which he can rely on when heading out for a drive. That is why comfort, ease of movement and durability are key.
THE NAME SEEKS TO PAY HOMAGE TO EIGHT DRIVERS OF THE 1970s THAT MARKED THE HISTORY OF MOTORSPORT WITH CHARISMA AND STYLE.
8JS' inspiration originates from the most glamorous era of motor-racing.
ENGINEERED FOR DRIVING
THE ORIGINAL RACING SNEAKERS
The Original Racing Sneakers® is the brand’s most iconic item. Entirely made in Italy, the Racing Sneakers® respect the stringent codes of motor racing.
The ankle strap, or the heel cut are directly influenced from Formula One racing apparel. These small details define what makes the Racing Sneakers® compete in a class of there own, offering the gentleman driver the perfect shoe for his stylish rides.
8JS strives to bring these performance features from the track to the streets with flair.
Ideal for driving they deliver a unique look and feel, the perfect blend of sport and chic.
THE RACING STRIPE
The racing stripe is the most symbolic design of the 8JS collection.
The racing stripe first appeared in 1965 on Jim Clark, and then on all racing overalls from the '70s. The sleek red stripe on an off-white base takes inspiration from the track while creating a highly distinct look. Its elegance forms the base of the 8JS style.
Throughout the collection it appears in various fabrics and colours: jersey fabric on polos and sweatshirts, washed fabric on the distressed denim shirt.
THE RACING CHINOS
The 8JS chinos feature the characteristics of racing overalls. Made from quality sketch cotton, the pants are constructed in a particular way to maximise comfort while driving. The ankles are cuffed, removing the presence of excess fabric which can interfer with swift gear changes.
>> ORIGINAL 8JS STYLE
>> STRETCH FABRIC
>> DRIVING COMFORT
WE LIVE FAST.
It's not about fashion, it's about passion for racing.
The world of formula one has so much to offer in terms of inspiration. I try to pin down what makes sense for me as a designer.