Formula 1® celebrates 70th Anniversary with 8JS’ capsule collection
Formula 1® celebrates 70th Anniversary with 8JS’ capsule collection
Formula 1® and 8JS have joined forces to create a new premium menswear & womenswear range to celebrate 70th anniversary year of Formula 1 the pinnacle of motorsport. The brand 8JS captures the essence of racing through a wide range of T-shirt, polo shirts, sweatshirts and jackets. These designs capture the essence and DNA of the golden era of the sport whilst creating a collection focused on the future. The capsule isn´t a memoir, it's a celebration of what's to come.
Created by Sacha Prost, son of four-time world champion Alain Prost and his sister-in-law Delphine Prost, the 8JS´ fashion line is about two families, two worlds and two organizations sharing their vision, ideas and heritage to create a tangible legacy.
The co-branded range will be released May 13th on 8JS official website www.8-js.com.
Sacha Prost, Co-founder, 8Js:
“We are honoured to become official licensees of the championship that has had us dreaming since day 1. Motor racing and Formula 1® make an important part of 8JS´DNA. It is because of the love we give this sport that we decided to create a brand entirely dedicated to carrying its values over to fashion”.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2019 FIA Formula 1 World Championship™ runs from March to December and spans 21 races in 21 countries across five continents. Formula 1 World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula 1 World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA 1 WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula 1 Licensing BV, a Formula 1 company. All rights reserved.
About 8Js
Created by Sacha Prost, son of Alain Prost, and his sister in law Delphine Prost, 8Js has the essence and authenticity of racing running in its blood. «Racing isn’t only about mechanics and physics; it’s a state of mind, a constant and delicate balance of danger, passion and glamour both on and off of the racetrack.” An era marked by icons whom inspired with charisma and elegance, today embodied by 8JS man. The brand’s uncompromising attitude towards quality, both in design and build, has led to all of its range being manufactured in Europe by a series of expert artisans. Particular care is taken in selecting and treating the finest fabrics, and tailoring them to highest standards of quality.