By Sacha Prost
MONTBLANC X FERRARI
AS THE WORLD HAS OPENED UP AGAIN, SO HAVE THE EXPERIENCES AND THE EVENTS WE ARE HAPPY TO PARTICIPATE IN. ONE OF THE REASONS WE LAUNCHED 8JS MAGAZINE WAS TO BRING YOU NEWS AND STORIES ABOUT THE WORLD WHICH 8JS IS A PART OF. TODAY WE’RE TAKING YOU TO MODENA, WHERE WE WERE AMONGST THE PRIVILEGED FEW TO EXPERIENCE LIVE, THE RELEASE OF A COLLABORATIVE PRODUCT VENTURED BY TWO ICONIC BRANDS, MONTBLANC AND FERRARI.
There’s a lot to be said about both Maisons. Ferrari has forever changed the world of motor racing, intrinsically linked to the story of Formula One and the dreams of generations of boys, girls, men and women equally drawn to its fabulous machines of desire.
Montblanc, created in 1906 along with its Masterstück fountain pens has become undoubtedly associated with luxury, sophistication and quality over the years. It has remained at the top of its respective art through the challenges of a changing world and the arrival of technology.
In the era of collaborations and joint ventures it is not unusual to witness brands coming together in order to create unique products, benefiting from both of their respective communities and the transmission of common values. A subtle art that both brands and consumers have come to love. However, let’s look at this specific alliance in a little more detail…
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A TIMEOUT WITH VICKY PIRIA
That’s correct! I was about 8 years old when my dad bought a go-kart for my brother. I, who had always loved horse-riding, decided to give it a go and completely fell for it. After a couple of years, I stopped competing in equestrian sports and started to do the first local races. Step by step everything became bigger and better.
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