THE GOLDEN ERA

RACING STYLE

8Js keeps the essence and authenticity

of that unique time, with a modern, luxurious twist

The Golden Era of Formula 1 throughout the 60’s and 70’s was a unique time in motor racing history. This time has seen some of the most charismatic, brave and talented drivers of all times.


In those days racing was completely different: tracks were viciously dangerous, often bounded by stone walls and steel guard rails; and the cars were hardly any safer. These drivers faced enormous risks, sometimes paying with their life, and fought tirelessly for safety improvements. We owe them a lot.


John Rindt - 1969 /  Jackie Stewart and Jochen Rindt 1969


These pilots were real-life heroes - also with a very distinctive style - who became legendary icons and amazingly a lot of them were named per “J”, like Jo Siffert, Jack Brabham, James Hunt, Jochen Rindt, Jim Clark, Jackie Stewart, Jacky Ickx and John Surtees. 
Our name originates from here: the “8” symbolises the infinity, the endless remembrance - of those “Js” who changed forever motor racing history.

8Js aim is to bring the Formula 1 Golden Age swinging back to life, keeping the essence and authenticity of that time, with the addition of a modern perspective.


Our collection has a clean-cut relaxed silhouette in response to the athleisure influence that runs through the core of our garments. Great emphasis is given to details and original applications such as the racing stripe, the most symbolic design of the 8Js collection, which recalls the race suits from the 70’s - firstly appeared on Jim Clark's suit - and creates a highly distinct and emblematic look.



Pictures have been carefully handpicked from negative board archives of photographers from the 1960s, 70s and 1980s, and digitally printed on limited edition t-shirts.
A special line of t-shirts and sweatshirts is dedicated to Motors, showcasing Boutsen’s V10 from his FW12C Williams in 1989. A collection which pays homage to these highly complex mechanisms for what they are: real works of art.


Jim Clark - 1965


SUBSCRIBE TO THE 8JS NEWSLETTER

AND RECEIVE A 10% OFF CODE TO REDEEM IMMEDIATELY