A LIFESTYLE BRAND BASED ON THE
AUTHENTICITY OF ITS LEGACY
A family-run brand created by Sacha Prost,
son of F1 legend Alain Prost and his sister in law Delphine Prost
As the son of four-time World Champion Alain Prost, Sacha grew up with the fascination of and the passion for motor racing.
Delphine Prost graduated in Switzerland from ECAL with a Master of Advanced Studies in Design for Luxury & Craftsmanship. Her creations are published at the Kreo Gallery, Louis Vuitton, Christofle and she received prestigious prizes such as the Wallpaper Design Award.
Delphine has accompanied her husband Nicolas Prost, Sacha’s brother, currently racing in the FIA Formula E Championship, on and off the racetrack for more then 10 years, always looking at the racing world as a constant source of inspiration.
From this proud heritage, in 2014 Sacha and Delphine co-founded 8Js, a brand built on the idea of mixing two worlds into one: the thrilling world of car racing and the elegant lifestyle of menswear.
8Js blends classic racing features - taken directly from driver’s race-suits and gear - with trendy casuals to create a completely unique distinctive look engineered for driving. 8Js offers a whole range of timeless classic and sporty casuals which include clothing, the Original Racing Sneakers®, and accessories: a total-look which meets comfort, ease of movement and durability.
The 8Js essential collection is always enriched with themed, celebratory pieces and exclusive collaborations, as the one with Michel Vaillant.
8Js blends classic racing features - taken directly from driver’s race-suits and gear - with trendy casuals to create a completely unique distinctive look engineered for driving. 8Js offers a whole range of timeless classic and sporty casuals which include clothing, the Original Racing Sneakers®, and accessories: a total-look which meets comfort, ease of movement and durability.
The 8Js essential collection is always enriched with themed, celebratory pieces and exclusive collaborations, as the one with Michel Vaillant.
